{"id":14265,"date":"2021-06-23T10:02:57","date_gmt":"2021-06-23T07:02:57","guid":{"rendered":"https:\/\/dev-three.agmastudio.com\/?p=14265"},"modified":"2026-09-17T14:03:36","modified_gmt":"2026-09-17T11:03:36","slug":"elevation-initiative-10m-climbing-growth","status":"publish","type":"post","link":"https:\/\/walltopia.com\/zh-hans\/elevation-initiative-10m-climbing-growth\/","title":{"rendered":"Walltopia Elevation Initiative \u2013 the company is committing $10million to grow the climbing industry"},"content":{"rendered":"
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In the midst of the most serious socio-economic and health crisis of recent times, Walltopia launches an initiative to support new climbing business ideas.
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Only a year ago the climbing industry was at its peak – with the sport gaining more and more popularity and businesses growing exponentially. The air was full of enthusiasm for the bright future of climbing.<\/p>\n

The COVID-19 crisis presented an enormous challenge to all members of the community \u2013 gym owners and their employees, investors, manufacturers, climbers. Talking to partners from more than 50 countries around the globe, Walltopia witnessed each of them going through a similar set of hardships.<\/p>\n

The company, however, never lost its enthusiasm and continued to work on product improvements and to deliver the highest quality to its clients on time.<\/p>\n<\/div>\n

\u201cOur clients entrusted us with 159 projects in 38 countries on 6 continents during 2020. The number is in fact identical to last year’s, so I have to say, we feel privileged and proud that this trust in Walltopia has come up with results exceeding expectations. We are headed into 2021 stronger than ever.<\/em>\u201d says Vasil Sharlanov, COO of the Climbing Division of Walltopia.<\/p><\/blockquote>\n

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Locations where Walltopia completed installations in 2020.<\/em><\/p>\n<\/div>\n

Walltopia Elevation Initiative
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Ivaylo Penchev, CEO of Walltopia explains the company\u2019s way of thinking in a simple manner:<\/strong>
\n\u201cWe want to share our strength with the industry\u2019s forward thinkers. Each one of us and our community as a whole will become better only if we evolve through new ideas. We decided to help and facilitate the process by committing to invest $10 MM in an initiative to support new and remarkable climbing business concepts that will pave the road to a new day for the industry<\/em>.\u201d<\/p><\/blockquote>\n

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Ivaylo Penchev in the Walltopia HQ in Sofia, Bulgaria<\/em><\/p>\n<\/div>\n

How to Apply
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Penchev is an optimist: \u201cWe are starting this initiative because when we beat the virus (which we will, it\u2019s a matter of time), there will be a rush to reclaim our lives, for people and businesses alike. We expect that those who are better prepared will succeed with a faster, more relevant go-to-market strategy \u2014 one that takes into account the shifts happening. So now is the time to elevate and work on new concepts and keep our eyes open for the growth potential.<\/em>\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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The Elevation Initiative is looking for original new concepts that would shift and improve the climbing industry. Applications are accepted via the website and are open for established and experienced companies as well as start-ups able to present a viable business plan.<\/p>\n

\u201cWhat we are going for is identifying the aspiring climbing entrepreneurs, who have plans with a potential to elevate our sport to a new level and develop the world of climbing. We won\u2019t tell them what to do. They\u2019ll manage their business. We will support them<\/em>,\u201d wraps it up Ivaylo Penchev.<\/p>\n

\u0422he Elevation Initiative will work with committed capital of 10 mln. USD and will offer support in different ways: equity participation, design and engineering packages, equipment leasing, and others.<\/strong><\/p>\n<\/div>\n

This initiative is no longer active as of June 17, 2021.<\/h2>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"In the midst of the …","protected":false},"author":10,"featured_media":14266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[807,1],"tags":[702],"class_list":["post-14265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climbing","category-news","tag-climbing-initiative"],"acf":[],"yoast_head":"\nWalltopia Elevation Initiative \u2013 the company is committing $10million to grow the climbing industry | Walltopia<\/title>\n<meta name=\"description\" content=\"The Elevation Initiative is looking for original concepts that would improve the climbing industry. 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