Walltopia and iP2 Launch ZAFARI Mini Theme Park Turnkey Concept

Walltopia and iP2 Group have co-developed the ZAFARI Mini Theme Park – a turnkey, IP-driven entertainment format designed for spaces of 500–1,000 m².

The concept brings together immersive storytelling, active entertainment, operations, food and beverage, and retail in one integrated solution. It gives mall owners, developers and FEC operators a faster and more predictable route to launching a branded entertainment destination.

In a competitive location-based entertainment market, generic play centres struggle to differentiate themselves and support premium pricing. Developing an IP-based attraction, meanwhile, often means coordinating multiple independent parties: IP licensors, attraction manufacturers, F&B consultants, operators and retail suppliers. The ZAFARI Mini Theme Park was created to simplify that process.

One concept. Two areas of expertise.

iP2 Group leads the intellectual property and experience layer, including the ZAFARI IP, concept design, guest flow, digital missions, attraction media and custom characters such as Zoomba and Pokey.

Walltopia delivers the physical attraction environment, including design, engineering, manufacturing, installation, theming and certification of climbing attractions, ropes courses, slides, interactive play and multi-level play structures. The attractions are designed in compliance with applicable EN and ASTM standards and supported by Walltopia’s ISO 9001-certified manufacturing.

Beyond attractions

The turnkey package also includes:

  • a pre-opening operations toolkit with SOPs, staffing schedules and launch marketing visuals
  • a fully designed ZAFARI mini café
  • a ready-made merchandise programme developed by iP2 with B2M

Operators can address admissions, F&B, retail and repeat visitation from day one without coordinating separate suppliers and consultants.

Predictable delivery, scalable growth

The ZAFARI IP already has commercial momentum, with iP2 developing three ZAFARI venues across the Middle East. Because the design, attraction media and operational framework are pre-developed, developers and operators get clearer visibility over both investment requirements and delivery timelines.

“What makes this project especially rewarding for me is the partnership behind it. We have worked side by side with the iP2 team to turn an ambitious idea into a commercially viable product.

The trust between the teams, the speed of execution and the shared ambition to create something both memorable for guests and strong from a business perspective are exactly what make projects like this exciting.

Seeing a concept move from an initial commercial conversation into a repeatable product is one of the most rewarding parts of what I do.”

– Yoana Nedeva, Sales, Walltopia

Meet Walltopia and iP2 at IAAPA Expo Europe 2026

The Walltopia and iP2 teams are presenting the concept at IAAPA Expo Europe 2026, ExCeL London, 22–24 September. Visit Booth S2923 to explore the ZAFARI Mini Theme Park in more detail.

Read the story on blooloop: iP2 and Walltopia present “mini theme park” turnkey solution

For project enquiries, contact Yoana Nedeva at [email protected].

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